Name change, new logo, revised website
to be unveiled next week
The next step in the development
of our national union comes Tuesday when CWA|SCA Canada
publicly launches its new name, logo and revised website.
In a communiqué to Local presidents, Director
Arnold Amber says that, as of Sept. 4, "when you
call our national office in Ottawa, you will hear the
new identification CWA|SCA Canada."
"The change in name from TNG
Canada/CWA is the latest in the development of our
national union since we officially became autonomous
within the Communications Workers of America on Jan.
1," says Amber. "It reflects our unique status
as a region within CWA with all operational, financial
and governance rights and responsibilities."
Delegates to the National Representative
Council (NRC) meeting in April approved the name
change, including the use of bilingual initials in
the new title. SCA stands for Syndicat des communications
d’Amérique
(Union of Communications of America). "These words
vary from the English but were selected by the NRC
to allow us to have a unique French-language acronym
in Canada," explains Amber.
"The new logo, which retains
our traditional black and red colours, was developed
following a consultative process with many union
leaders.
"The name change is the third since TNG Canada
was founded in 1995. Each one was made because of advancements
for Canadian members within our national and international
union. In 1997, when our merger with CWA became official,
the 'CWA' was added. Then, in 2003, although the short
name 'TNG Canada/CWA' remained, the words behind it
were made more inclusive to reflect the fact that we
have many members who work in industries other than
the media," says Amber.
The new name does not contain
the word Guild, but CWA|SCA Canada remains an energetic
and important part of the CWA’s main media sector, The Newspaper
Guild. Three members of the CWA|SCA Canada Executive
continue to sit on TNG’s Executive Board. About
one third of CWA|SCA Canada’s Locals retain Guild
in their names including some of the largest ones such
as the Canadian Media Guild, and those in Montreal,
Ottawa and Victoria.