Initiatives

 

Advertising

The Montreal Newspaper Guild (CWA Canada Local 30111) battled Canwest's transfer of jobs from The Gazette to company facilities in Winnipeg. It created the website ReadersMatter.org on which it ran a petition and advertised in print and on radio.
Download print ad (PDF) | Listen to radio spot

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Choosing to take a "front-door approach" to organizing, the Victoria-Vancouver Island Newspaper Guild (CWA Canada Local 30223) ran print and TV ads in February 2006. The ads outlined the advantages of belonging to a union and invited workers to make inquiries with the Local..
Download print ad (PDF) | View video