The Montreal Newspaper Guild (CWA Canada Local 30111) battled Canwest's transfer of jobs from The Gazette to company facilities in Winnipeg. It created the website ReadersMatter.org on which it ran a petition and advertised in print and on radio.
Download print ad (PDF) | Listen to radio spot
Choosing to take a "front-door approach" to
organizing, the Victoria-Vancouver Island Newspaper
Guild (CWA Canada Local 30223) ran
print and TV ads in February
2006. The ads outlined the advantages of belonging to a union and invited workers to make inquiries with the Local..
Download print ad (PDF) | View video